The AA does exactly what it says…
1 Comment by Captain Consumer / May 29, 2007 / Posted in FinancialThere’s a golden rule in marketing that many companies forget. It goes by the acronym of KISS, which stands for “keep it simple, stupid”. This is not to suggest that companies need to keep things simple because we’re all stupid. Rather, it means that the marketer risks being stupid if they fail to keep it [...]
Mars reverses anti-vegetarian move
0 Comment by Captain Consumer / May 20, 2007 / Posted in ShoppingThis week saw a major victory for consumer power, as Mars UK announced a rapid reversal in policy following a major faux pas. It recently revealed that the ingredients for many top-selling chocolate and ice cream products had been revised from 1 May to include non-vegetarian whey that contained rennet, which is sourced from the stomach lining of [...]
