The AA does exactly what it says…
1 Comment by Captain Consumer / May 29, 2007 / Posted in FinancialThere’s a golden rule in marketing that many companies forget. It goes by the acronym of KISS, which stands for “keep it simple, stupid”. This is not to suggest that companies need to keep things simple because we’re all stupid. Rather, it means that the marketer risks being stupid if they fail to keep it [...]
